Monday, 12 September 2011

Chaguanas Branch


  1. Spider security must not be places across the screen of any LCD monitor; if security is necessary it can be placed around the neck of screen.
  2. Shelves must be clutter free.
  3. Having purchasing information is a good idea as a screensaver; this can be adopted into VMS Regional Standard Manual 2012.

  1. Cash & Go area must be clutter free.


  1.  Poor Home Theater/ DVD needs to be displayed singly not stacked on top each-other, and displayed with vision.

  1. Good use of Combo signage, but poor placement.
  2. Too close to display window, sign becomes unreadable.
  3. Place closer to front of store entrance. 

  1. Unacceptable stack of merchandise on the shop floor. 

  1. Laptop table security hooks need to be placed. 
  1. Turn area into Interactive Hot-Spot; suggestion Gaming 

  1. Poor placement of ticketing.
  2. Lounge brochures on white goods. 

  1. Remove old marketing brochures from SDA shelves. 

  1. Never place merchandise on top the gondola, remove immediately. 

  1. Never place merchandise on top the gondola, remove immediately. 
  2. Don't place merchandise over height of gondola.
  3. Poor ticketing, utilize ticket stands whenever possible

  1. Never place merchandise on top the gondola, remove immediately. 


  1. Very horrible use and waste of promotional materials. 
  2. Never barricade any area on shop floor.

  1. Good merchandising of TV stands.
  2. Possibly include home theater with displays. 

  1. Lower shelves to place merchandise.
  2. Can be placed on TV stands with LCD screens. 

  1. Good merchandising/ marketing idea; but aren't the branches heavily saturated DirecTv promotions already? 

  1. Lack of rug display.
  2. Cluttered corner.
  3. Wasted space. 

  1. Good use of local star tag.
  2. Suggest that other branches (like Fredrick St) use the similar format of including the new price of the merchandise. 

  1. Poor rug display on stairwell..
  2. Can be used only if properly managed. 

  1. Improper merchandising of divans.
  2. SOI brand MUST be placed together to brand authority!
  3. Space between divans for customer interaction.
  4. Mattresses must not be stacked on floor in walkway.

  1. Merchandise must not be wrapped and left in walkway. 

  1. Mattresses must not be place in room sets! 

  1. Plastic must not be left on the beds.

  1. Mattresses must not be stacked on beds. 
  1. Admin office must be cleaned and organised.

All these need to be rectified within branch before store is given a fresh look, and merchandised for peak season. Next proposed visit Monday 18 September, 2011.